Bachelor / Master in Business Communication
The communication strategy is one of the most important issues in the business. How could we plan to develop and be competitive if the company does not communicate?
Your communication guarantees visibility
Your communication is your investment for the future
Communicating is above all transmitting a message. In business, communicating means forging a permanent link both internally and with the outside world.
Although communication requires time to think, a well-developed strategy and a budget, it is one of the cornerstones of any organization.
This sector aims to train internal and external communication professionals in all types of organization. Its objective is:
to train the executives of the communication function in companies and communication agencies.
Offer an updated and diversified vision of trades and practices in the various fields of business communication (marketing, corporate communication, internal communication, crisis communication, community management, etc.).
To give students the foundations of a disciplinary culture allowing them to understand the specificities, knowledge and challenges of the information and communication sciences. Develop their thinking skills as well as their methodological and practical skills.
Pre-professionalize students through specialty lessons and various internships
At the end of this training, students will be able to:
Know the principles and rules of a company’s communication
Set up an internal or external communication plan for a company
Master relationships, company exchanges with their collaborators.
Keywords: media, digital, communication strategy, advertising, digital, social networks, support, personal branding, perception, digital marketing, commercial, influence